I made an interactive, playful alarm clock based on the aesthetic of the 2013 Mini Cooper Hardtop. In order to snooze the clock, you tilt it to the side, and it will return itself to its upright position due to its centre weight. I felt this embraced the playful, unique, personality of the Mini Cooper.
I worked with 4 fellow students to create a style guide to understand the design language of the Mini Cooper brand. Then, we created 4 distinct personas and then designed objects to match those people.